Picture this: you're cruising down the AI highway, wind in your hair, the hum of the engine beneath you, and the open road ahead. Suddenly, your trusty AI companion starts seeing pink elephants and unicorns prancing on the road. No, you haven't stumbled i...
Are you considering using ChatGPT for your business? As a language model trained by OpenAI, ChatGPT can be a powerful tool for generating content, answering customer inquiries, and more...However, like any tool, there are pros and cons to using ChatGPT in...
Storytelling is an ancient art that has been used for centuries to pass down knowledge and entertain. In marketing, storytelling is used to communicate a brand's message and create a connection with its audience. It's not just about telling a story; it's ...
You know I do a shed load of split tests right?It becomes addictive (yeah even though it sucks at first lol),Anyways this isn't about doing split tests... it's about some results that you can benefit from knowing.Screw the data - this is just the usable s...
If you're not split testing, you are throwing money away, and yet running a split test is a lot easier than you probably think.Trust me, split testing is a vital part of marketing your products and services. You might do OK without it, but you could have...
I wrote a piece as a chapter heading in a book over fifteen years ago.I was right then…And I’m right now…The only difference is that the platforms have changed.Where as back then it was fine to make software for just PC’s, the world has changed a lot…And ...
Becoming a "Product Creator" is one of the best things you'll ever learn to do.Because those unique products you create can be:Sold online.Given away to build an audience.Offered as exclusive bonuses when someone makes a purchase via your affiliate link.A...
Let me say right out of the door - this is not a pitch for coaching.But it is a demonstration of an excellent value proposition.You may be aware that I spent most of 2017 and the first part of 2018 running group coaching programs...It's something I've cho...
You know I don't promote many of the "launches" these days. Most of them are crap that has been created just for the sake of having a product out there. Something that's needed no real effort, a brain fart that worked once and so they made it into a metho...
I often get asked about copywriting and how I turn out great sales pages so quickly...The answer is dull.I cheat.To be fair, it’s not any kind of naughty cheating…It’s just a simple “system”.The same system is applied to almost any information product or ...
Pricing structures play a key part in your ability to turn a prospect into a customer.In this article we're going to deep-dive into a number of strategies that expert marketers use to achieve this.Know Your AudienceIt all starts with knowing your audience...
Email marketing is as popular as ever and is here to stay despite the naysayers proclaiming that “Email marketing is dead!”In fact, the best email marketers earn 6 figure incomes by sending promotional emails to their responsive lists. If they can do it, ...
Whether you’re talking about a text-based course or a video course, customers tend to love these types of products. And you’ll love selling them, since the high perceived value means you can charge more for a course versus other info product formats (suc...
Writing to sell is not all twinkle and fairy dust. It’s an extremely important, and very learnable skill, which helps you sell your crafts over, whether you go about the process consciously, or through sheer trial and error, you’ll find that you’ll be abl...
It drives my students crazy!What does?Telling them to outsource anything they don’t really want to do themselves…Why?Let’s face it…Outsourcing can be a real pain in the neck.The idea of it sounds great on paper. But then you hire a freelancer and the resu...
What do the following statements have in common?“I don’t have anything to sell”“I don’t know how to pick a niche”“No one knows me and I have no qualifications”“I’m not an expert at anything”They are bullshit excuses that people give me all the time as to ...